The major fields of study are:

• economics and economy diagnostics of the company;
• theory and automation of management and marketing activities;
• marketing of consumer and industrial products and services;
• marketing researches, market surveys and analyses;
• sales management and direct marketing;
• business communications and international relations;
• management of marketing;
• strategic management in an organization.

Students who graduate in the Bachelor degree course attain the professional qualification of Market Analyst and Manager. They can pursue careers in any unit of economy or specialized agency on the grounds of the knowledge and skills acquired for:

• planning, organization, conduction and implementation of results of marketing surveys;

• negotiation, promotion, execution and reporting of sales;

• surveying and segmentation of internal, international and world markets;

• development and launching of new products, services and ideas;

• marketing pricing, distribution and advertising of company products;

• management of marketing projects for competitive development of a business organization.